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Blackhawk Gift Card Malls
Third-party gift cards and gift card markets have proven to be a remarkable phenomenon in markets around the globe. And Blackhawk Network Australia brings unprecedented expertise and leadership to the gift card market industry.
Observing the growth in more mature markets, you can see the extraordinary potential gift cards hold. For example, in the US, gift cards currently account for more than USD$70 billion in sales - and market growth continues.
The Allure
Consumers love gift cards for the flexibility and convenience they provide when shopping for a gift. Recipients like them for the choice they offer — it’s the gift that’s never returned. Focus group research undertaken by Blackhawk Network Australia supports this concept.
Sensing a tremendous opportunity, Blackhawk Network created the Gift Card Store™. In culminating a wide selection of best-in-class brands and placing them in frequently visited retail locations, the Gift Card Store has become a destination in itself. This turnkey, space efficient display delivers the many benefits of gift card participation to their partners:
- Satisfying consumer demand for new product category
- Participation in a billion dollar plus gift industry
- Increased “non-core” sales of new product categories
- Larger basket spend and significant incremental profit
- Increased footfall
- Ability to introduce product innovations
The Expert Touch
No one knows the gift card market quite like Blackhawk Network. They have a proven track record as the world’s leading provider of third-party gift cards, currently operating in more than 80,000 stores around the globe. They also have the deep retail heritage - and endowed marketing and merchandising expertise - that allows them to understand the needs and challenges of their partners.
Blackhawk Network’s best-in-class practices drive superior performance, meaning an unparalled return to your bottom line.
Talk to the team at Blackhawk Australia, and see what they can do for your brand.
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